Why You Shouldn't Wait Until January to Launch or Sign New Clients
Looking to make 2025 your biggest business year yet? You might think January is the perfect time to launch your new coaching program or service business. After all, that's when everyone's fired up about their New Year's resolutions, right? Unfortunately, waiting until January to launch could be the biggest mistake you make for your business growth.
The January Launch Trap: Why Most Entrepreneurs Get It Wrong
They believe clients are too busy with holiday festivities to think about new commitments
They assume everyone's spending money on gifts rather than investing in themselves
They think New Year's resolution season is the best time to attract clients
They're worried about competing with holiday shopping and end-of-year expenses
But here's the good news: I'm about to show you why launching before January can actually set you up for massive success and help you build that legendary business you've been dreaming of.
Step 1: Start Your Sales Push in November
Timing is everything in business, and November is your golden opportunity. The smartest entrepreneurs know that people are already planning their 2025 goals before December hits. Launch your offers now when potential clients are thinking about their future but aren't yet bombarded with January's flood of promotions. For example, try offering an early-bird special for your 2025 programs with a special holiday bonus, like extra coaching sessions or exclusive resources.
Step 2: Create Irresistible Pre-January Offers
Many business owners make the mistake of offering the same old "New Year, New You" packages in January when everyone else is doing the same thing. Instead, structure your offers to start building momentum now. Consider these options:
Offer a deposit-now-start-later program with special bonuses for early commitment
Create extended payment plans that start in 2024 but continue through 2025
Include exclusive "planning period" materials for clients to work on during the holidays
Step 3: Lock In Your Revenue Before the New Year
Imagine starting 2025 with $60,000 or more already secured in your business bank account. That's not just a dream - it's totally possible when you play your cards right. By launching before January, you can:
Secure long-term contracts that stretch into 2025
Get commitment from clients before they're pulled in different directions by January offers
Build a waitlist for your 2025 programs, creating scarcity and urgency
Start the new year focused on serving clients rather than scrambling for sales
Remember: The best time to plant a tree was yesterday, and the best time to launch your 2025 programs is now. Your future self (and bank account) will thank you for taking action before the January rush!
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