How to Build a Million-Dollar Brand Through Events, Products, and Authentic Connection with Angie Lee
Want to build a thriving business that combines physical products, live events, and genuine community? It's the dream combination that can create both impact and income. By learning how to navigate these different business models, you can build a sustainable empire that serves your audience while creating the freedom you desire. Plus, you'll develop multiple revenue streams that can support you through different seasons of life. Unfortunately, many entrepreneurs get stuck trying to do everything at once or give up too quickly when immediate success doesn't come.
Why Most Entrepreneurs Struggle to Build Multi-Faceted Businesses:
• They try to launch everything simultaneously instead of building one piece at a time
• They underestimate the time and money needed for physical products
• They get caught between "boss babe" hustle culture and "soft girl" passive income dreams
• They lack the patience to build an authentic audience first
But don't worry - I'll show you exactly how to navigate these challenges and build a business that combines multiple streams of income successfully.
Step 1: Start With Building Your Audience
The foundation of any successful multi-faceted business is a loyal audience. Begin by choosing one platform or method to connect with your ideal customers - whether that's a blog, podcast, or social media presence. Create consistent content that provides real value and showcases your personality. Angie Lee started with a simple wellness blog in college, writing posts and reaching out to small brands for $40 sponsorships. This humble beginning allowed her to test different ideas and build genuine connections before launching bigger ventures.
Step 2: Test and Scale Through Events
Don't jump straight into physical products. Instead, use events as a way to validate your ideas and strengthen your community. Start small - Angie began with "Pizza and Squats" meetups in the park before scaling to her signature "Pays to be Brave" events. Focus on creating transformational experiences rather than perfect production. While Angie's events eventually cost $300,000 to produce, she started with simple gatherings that allowed her to understand what her audience truly wanted. The key is prioritizing community building over immediate profit.
Step 3: Add Physical Products Strategically
Only consider physical products once you have a strong audience and proven demand. Be prepared for significant upfront costs, complex logistics, and a longer path to profitability. Angie and her brother started Soul CBD after she had already built a loyal wellness audience. They invested time in finding the right suppliers, learning the industry, and starting small - even using a spare bedroom as their first warehouse. Remember that physical products require more overhead and team support than digital offerings, so ensure you have the foundation to support this growth.
Bonus Tips for Success:
• Be willing to stick it out for the long haul (Angie's been building for 13+ years)
• Find the balance between hustle and rest - both extremes can burn you out
• Focus on building relationships and genuine connections within your industry
• Don't be afraid to pivot or evolve your offerings based on audience feedback
• Remember that success rarely happens overnight - celebrate small wins along the way
Remember: Building a multi-faceted business takes time, patience, and strategic thinking. Focus on one piece at a time, build genuine connections with your audience, and be willing to play the long game. Your empire won't be built in a day, but with consistent effort and authentic connection, you can create something truly remarkable.
Ready to take the first steps to building your own LEGACY business??
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