BTS of Burning It All Down: New EXPAND Program, Why I Moved From Business Coaching to Consulting and an IMPORTANT Piece of Advice to You for Creating the Perfect Offer
Your business feels... off. Like wearing shoes that are just slightly too tight. Sure, they work, but something's not quite right. If you're nodding your head right now, you might be ready for what successful entrepreneurs call "the beautiful burn" - completely redesigning your business model to serve your clients better and feel more aligned with your mission. When done right, this transformation can lead to easier sales, more satisfied clients, and that "holy shit, I finally got it right!" feeling. Unfortunately, most business owners stay stuck in their uncomfortable shoes because they're too scared to walk barefoot while finding new ones.
Why We Stay Stuck in Business Models That Don't Serve Us
Fear of losing existing revenue streams even when they don't feel quite right
Pressure to follow industry standards (like charging $3,500-5,000/month for 1:1 coaching)
Getting caught up in what everyone else is doing instead of what your clients actually need
Analysis paralysis from trying to create the "perfect" offer
But here's the good news: you can create a business model that feels completely aligned while still being profitable. Let me show you how.
Step 1: Listen to Your Clients (Like, Really Listen)
The key to creating an offer that sells itself is actually pretty simple: ask your people what they want. For example, when looking at the coaching industry, many clients want the personalized attention of 1:1 support BUT also crave the community aspect of a mastermind. Instead of choosing one or the other, why not create something that combines both? Talk to your past clients, send surveys to your email list, and have honest conversations about what's missing in your industry.
Step 2: Take Your Ego Out of the Equation
Here's where most entrepreneurs stumble: they get caught up in what they "should" offer based on industry standards or profit margins. Instead, try this revolutionary approach: forget about the money for a moment. Forget about what everyone else is doing. Ask yourself: "If I could create the absolute perfect program for my people, what would it include?" When you truly focus on serving rather than selling, something magical happens - the sales become effortless because you're offering exactly what people need.
Step 3: Make It Accessible Without Sacrificing Value
The light at the end of the tunnel is creating an offer that serves different levels of clients while maintaining its transformative power. For instance, instead of offering just one high-ticket option, consider creating multiple tiers (like ranging from $697 to $3,000 per month) that cater to businesses at different stages. Add special elements like quarterly masterminds, daily community support, and valuable bonuses that make each tier feel special and comprehensive. When you nail this step, you'll know because clients will respond with an immediate "Yes!" rather than needing to be convinced.
Remember: sometimes the bravest thing you can do in business is start fresh. When you create offers based on what your people actually need (rather than what the industry says you should do), selling becomes less about convincing and more about inviting people into a solution they've been desperately searching for.
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